Winning hearts over wallets: a virtual experience

MS Van Gisbergen, HA Bouwknegt

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
EventRetail Loyalty Congres 2013, 24-10-2013; 2013 - Amsterdam; Breda, The Netherlands
Duration: 24 Oct 201326 Oct 2013

Conference

ConferenceRetail Loyalty Congres 2013, 24-10-2013; 2013
CityAmsterdam; Breda, The Netherlands
Period24/10/1326/10/13

Projects

USER EXPERIENCES IN VIRTUAL WORLDS

van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.

RAAK SIA

1/01/1131/12/16

Project: Research

  • Cite this

    Van Gisbergen, MS., & Bouwknegt, HA. (2013). Winning hearts over wallets: a virtual experience. Paper presented at Retail Loyalty Congres 2013, 24-10-2013; 2013, Amsterdam; Breda, The Netherlands, .