Winning hearts over wallets: a virtual experience

MS Van Gisbergen, HA Bouwknegt

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
EventRetail Loyalty Congres 2013, 24-10-2013; 2013 - Amsterdam; Breda, The Netherlands
Duration: 24 Oct 201326 Oct 2013

Conference

ConferenceRetail Loyalty Congres 2013, 24-10-2013; 2013
CityAmsterdam; Breda, The Netherlands
Period24/10/1326/10/13

Cite this

Van Gisbergen, MS., & Bouwknegt, HA. (2013). Winning hearts over wallets: a virtual experience. Paper presented at Retail Loyalty Congres 2013, 24-10-2013; 2013, Amsterdam; Breda, The Netherlands, .
Van Gisbergen, MS ; Bouwknegt, HA. / Winning hearts over wallets: a virtual experience. Paper presented at Retail Loyalty Congres 2013, 24-10-2013; 2013, Amsterdam; Breda, The Netherlands, .
@conference{1730c0ba638a49d196f726d3f8747e07,
title = "Winning hearts over wallets: a virtual experience",
author = "{Van Gisbergen}, MS and HA Bouwknegt",
year = "2013",
language = "English",
note = "Retail Loyalty Congres 2013, 24-10-2013; 2013 ; Conference date: 24-10-2013 Through 26-10-2013",

}

Van Gisbergen, MS & Bouwknegt, HA 2013, 'Winning hearts over wallets: a virtual experience', Paper presented at Retail Loyalty Congres 2013, 24-10-2013; 2013, Amsterdam; Breda, The Netherlands, 24/10/13 - 26/10/13.

Winning hearts over wallets: a virtual experience. / Van Gisbergen, MS; Bouwknegt, HA.

2013. Paper presented at Retail Loyalty Congres 2013, 24-10-2013; 2013, Amsterdam; Breda, The Netherlands, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Winning hearts over wallets: a virtual experience

AU - Van Gisbergen, MS

AU - Bouwknegt, HA

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Van Gisbergen MS, Bouwknegt HA. Winning hearts over wallets: a virtual experience. 2013. Paper presented at Retail Loyalty Congres 2013, 24-10-2013; 2013, Amsterdam; Breda, The Netherlands, .