When good intention rolls in wrong dimension: factors precluding ad success

SE Bialkova

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMarketing in the age of data
EditorsB Samuelsen, L Warlop, K Knoferle
Place of PublicationOslo
PublisherEMAC European Marketing Academy
Publication statusPublished - 2016
EventEMAC 2016 - Norgwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016

Conference

ConferenceEMAC 2016
Country/TerritoryNorway
CityOslo
Period24/05/1627/05/16

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