When good intention rolls in wrong dimension: factors precluding ad success

SE Bialkova

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMarketing in the age of data
EditorsB Samuelsen, L Warlop, K Knoferle
Place of PublicationOslo
PublisherEMAC European Marketing Academy
Publication statusPublished - 2016
EventEMAC 2016 - Norgwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016

Conference

ConferenceEMAC 2016
CountryNorway
CityOslo
Period24/05/1627/05/16

Cite this

Bialkova, SE. (2016). When good intention rolls in wrong dimension: factors precluding ad success. In B. Samuelsen, L. Warlop, & K. Knoferle (Eds.), Marketing in the age of data EMAC European Marketing Academy.