When good intention rolls in wrong dimension: factors precluding ad success

SE Bialkova

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationMarketing in the age of data
EditorsB Samuelsen, L Warlop, K Knoferle
Place of PublicationOslo
PublisherEMAC European Marketing Academy
Publication statusPublished - 2016
EventEMAC 2016 - Norgwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016

Conference

ConferenceEMAC 2016
CountryNorway
CityOslo
Period24/05/1627/05/16

Cite this

Bialkova, SE. (2016). When good intention rolls in wrong dimension: factors precluding ad success. In B. Samuelsen, L. Warlop, & K. Knoferle (Eds.), Marketing in the age of data Oslo: EMAC European Marketing Academy.
Bialkova, SE. / When good intention rolls in wrong dimension: factors precluding ad success. Marketing in the age of data. editor / B Samuelsen ; L Warlop ; K Knoferle. Oslo : EMAC European Marketing Academy, 2016.
@inproceedings{63c1511e011249f79aa858564e7d5efe,
title = "When good intention rolls in wrong dimension: factors precluding ad success",
author = "SE Bialkova",
year = "2016",
language = "English",
editor = "B Samuelsen and L Warlop and K Knoferle",
booktitle = "Marketing in the age of data",
publisher = "EMAC European Marketing Academy",

}

Bialkova, SE 2016, When good intention rolls in wrong dimension: factors precluding ad success. in B Samuelsen, L Warlop & K Knoferle (eds), Marketing in the age of data. EMAC European Marketing Academy, Oslo, EMAC 2016, Oslo, Norway, 24/05/16.

When good intention rolls in wrong dimension: factors precluding ad success. / Bialkova, SE.

Marketing in the age of data. ed. / B Samuelsen; L Warlop; K Knoferle. Oslo : EMAC European Marketing Academy, 2016.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - When good intention rolls in wrong dimension: factors precluding ad success

AU - Bialkova, SE

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Marketing in the age of data

A2 - Samuelsen, B

A2 - Warlop, L

A2 - Knoferle, K

PB - EMAC European Marketing Academy

CY - Oslo

ER -

Bialkova SE. When good intention rolls in wrong dimension: factors precluding ad success. In Samuelsen B, Warlop L, Knoferle K, editors, Marketing in the age of data. Oslo: EMAC European Marketing Academy. 2016