When good intention rolls in wrong dimension: factors precluding ad success

SE Bialkova

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 26 May 2016
EventEMAC 2016 - Norgwegian Business School, Oslo, Norway
Duration: 24 May 2016 → 27 May 2016

Conference

ConferenceEMAC 2016
Country/TerritoryNorway
CityOslo
Period24/05/16 → 27/05/16

Fingerprint

Dive into the research topics of 'When good intention rolls in wrong dimension: factors precluding ad success'. Together they form a unique fingerprint.
View full fingerprint

Cite this