When good intention rolls in wrong dimension: factors precluding ad success

SE Bialkova

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 26 May 2016
EventEMAC 2016 - Norgwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016

Conference

ConferenceEMAC 2016
CountryNorway
CityOslo
Period24/05/1627/05/16

Cite this

Bialkova, SE. (2016). When good intention rolls in wrong dimension: factors precluding ad success. Paper presented at EMAC 2016, Oslo, Norway.