When good intention rolls in wrong dimension: factors precluding ad success

SE Bialkova

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 26 May 2016
EventEMAC 2016 - Norgwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016

Conference

ConferenceEMAC 2016
CountryNorway
CityOslo
Period24/05/1627/05/16

Cite this

Bialkova, SE. (2016). When good intention rolls in wrong dimension: factors precluding ad success. Paper presented at EMAC 2016, Oslo, Norway.
Bialkova, SE. / When good intention rolls in wrong dimension: factors precluding ad success. Paper presented at EMAC 2016, Oslo, Norway.
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author = "SE Bialkova",
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day = "26",
language = "English",
note = "EMAC 2016 ; Conference date: 24-05-2016 Through 27-05-2016",

}

Bialkova, SE 2016, 'When good intention rolls in wrong dimension: factors precluding ad success' Paper presented at EMAC 2016, Oslo, Norway, 24/05/16 - 27/05/16, .

When good intention rolls in wrong dimension: factors precluding ad success. / Bialkova, SE.

2016. Paper presented at EMAC 2016, Oslo, Norway.

Research output: Contribution to conferencePaper

TY - CONF

T1 - When good intention rolls in wrong dimension: factors precluding ad success

AU - Bialkova, SE

PY - 2016/5/26

Y1 - 2016/5/26

M3 - Paper

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Bialkova SE. When good intention rolls in wrong dimension: factors precluding ad success. 2016. Paper presented at EMAC 2016, Oslo, Norway.