Virtual reality tourism experiences : addiction and isolation

C Merkx, Jeroen Nawijn

Research output: Contribution to journalArticleScientificpeer-review

38 Citations (Scopus)
258 Downloads (Pure)


This qualitative research note reports two neglected themes in research on virtual reality tourism experiences, i.e. its potentially addictive nature and temporary sense of isolation. Existing work on virtual reality tourism experiences has applied existing knowledge and theories and has solely tested how VR applications can positively mediate or moderate the tourist experience. This study adopted an inductive approach, analyzing contents of reviews and blogs, and consequently uncovered a temporary sense of isolation and the addictive nature of virtual reality as hidden themes within virtual reality tourism experiences. We stress the importance of further work on addiction and a sense of isolation in terms of their nature, role, and effects
Original languageEnglish
JournalTourism Management
Publication statusPublished - 23 Jul 2021


  • virtual reality
  • tourist experience
  • isolation
  • addiction
  • negative experiences
  • Addiction
  • Virtual reality
  • Isolation
  • Negative experiences
  • Tourist experience


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