Vietman's destination brand - the link between tourist satisfaction and willingness to purchase Vietnamese export products

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of destination branding and marketing IV International Conference
Place of PublicationCardiff
Publication statusPublished - 2012
EventDestination Branding and Marketing IV CV International Conference, 05-12-2012 - Cardiff
Duration: 5 Dec 20127 Dec 2012

Conference

ConferenceDestination Branding and Marketing IV CV International Conference, 05-12-2012
CityCardiff
Period5/12/127/12/12

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    Dinnie, KJ., Cakmak, E., & Straatman, SB. (2012). Vietman's destination brand - the link between tourist satisfaction and willingness to purchase Vietnamese export products. In Proceedings of destination branding and marketing IV International Conference