Understanding patterns of customer loyalty development in the performing arts

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011
EventAimac, International Conference on Arts & Cultural Management; 2011 - Antwerp, Belgium
Duration: 4 Jul 20114 Jul 2011

Conference

ConferenceAimac, International Conference on Arts & Cultural Management; 2011
CityAntwerp, Belgium
Period4/07/114/07/11

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    de Rooij, HPGM. (2011). Understanding patterns of customer loyalty development in the performing arts. Paper presented at Aimac, International Conference on Arts & Cultural Management; 2011, Antwerp, Belgium, .