| Original language | Dutch |
|---|---|
| Title of host publication | Het event als strategisch marketinginstrument |
| Editors | R. van Olderen, D. Gerritsen |
| Place of Publication | Bussum |
| Publisher | Couthino |
| Pages | 36-51 |
| Number of pages | 352 |
| ISBN (Print) | 9789046902417 |
| Publication status | Published - 2011 |
Trends en ontwikkelingen: de consument op zoek naar geluk
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional