Trends and developments: consumers' pursuit of happiness

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationEvents as a strategic marketing tool
Place of PublicationWallingford
PublisherCABI
Pages16-29
Number of pages14
Edition2nd
ISBN (Print)9781789242300, 9781789242935
Publication statusPublished - 2020

Keywords

  • events
  • strategic marketing
  • experience economy

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