Trends and developments: consumers' pursuit of happiness

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Events as a strategic marketing tool
Place of Publication	Wallingford
Publisher	CABI
Pages	16-29
Number of pages	14
Edition	2nd
ISBN (Print)	9781789242300, 9781789242935
Publication status	Published - 2020

Keywords

@inbook{75d98ecfcc514308914f04435d36eb65,

title = "Trends and developments: consumers' pursuit of happiness",

keywords = "events, strategic marketing, experience economy",

author = "Margo Rooijackers",

year = "2020",

language = "English",

isbn = "9781789242300",

pages = "16--29",

booktitle = "Events as a strategic marketing tool",

publisher = "CABI",

edition = "2nd",

}