Abstract
This study aims to investigate the pandemic’s effect on Dutch travelers’ future behavioral willingness to travel eco-friendly. The conceptual framework includes the Norm-Activation Model (NAM), behavioral willingness to pro-environmental travel, economic sacrifices theory, and risk perception. These factors have proved to influence pro-environmental travel behavior (PETB) in a during-crisis world. This research contributes to filling intriguing gaps in the literature on the effect of COVID-19 on the future Pro-Environmental Travel Behavior (PETB) of Dutch travelers. The research process involved an online self-administered method created with one of the leading research and web-based survey tools, Qualtrics. Respondents (329) filled out the questionnaire. The results revealed that the pandemic affected the willingness of travelers to travel pro-environmentally. COVID-19 as a disease is not necessarily seen as a threat, while the long-lasting impacts that COVID-19 brings are seen as a threat. Most Dutch travelers are more concerned about the economic and long-term health consequences of the virus than they are about contracting or dying from it. The majority of individuals are concerned about climate change and feel responsible for it.
Original language | English |
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Title of host publication | Tourist behaviour and the new normal, volume II implications for sustainable tourism development. |
Editors | S Wambugu Maingi, VGB Gowreesunka, ME Korstanje |
Publisher | Springer, Palgrave Macmillan |
Pages | 79–107 |
Volume | 2 |
ISBN (Electronic) | 9783031458668 |
ISBN (Print) | 9783031458651 hbk, 9783031458682 pbk |
DOIs | |
Publication status | Published - 2024 |