The simultaneous promotion of Spain's nation brand and Spanish export brands: managerial insights from the Japanese market

KJ Dinnie; T.C. Melewar

The simultaneous promotion of Spain's nation brand and Spanish export brands: managerial insights from the Japanese market

KJ Dinnie, T.C. Melewar

Academy for Tourism

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2010
Event	6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, 09-04-2010; 2010 - Barcelona, Spain Duration: 9 Apr 2010 → 11 Apr 2010

Conference

Conference	6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, 09-04-2010; 2010
City	Barcelona, Spain
Period	9/04/10 → 11/04/10

Cite this

@conference{2436bb0c871743c1972705416b5944a9,

title = "The simultaneous promotion of Spain's nation brand and Spanish export brands: managerial insights from the Japanese market",

author = "KJ Dinnie and T.C. Melewar",

year = "2010",

language = "English",

note = "6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, 09-04-2010; 2010 ; Conference date: 09-04-2010 Through 11-04-2010",

}

TY - CONF

T1 - The simultaneous promotion of Spain's nation brand and Spanish export brands: managerial insights from the Japanese market

AU - Dinnie, KJ

AU - Melewar, T.C.

PY - 2010

Y1 - 2010

M3 - Paper

T2 - 6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, 09-04-2010; 2010

Y2 - 9 April 2010 through 11 April 2010

ER -

The simultaneous promotion of Spain's nation brand and Spanish export brands: managerial insights from the Japanese market

Conference

Fingerprint

Cite this