The simultaneous promotion of Spain's nation brand and Spanish export brands: managerial insights from the Japanese market

KJ Dinnie, T.C. Melewar

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
Event6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, 09-04-2010; 2010 - Barcelona, Spain
Duration: 9 Apr 201011 Apr 2010

Conference

Conference6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, 09-04-2010; 2010
CityBarcelona, Spain
Period9/04/1011/04/10

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    Dinnie, KJ., & Melewar, T. C. (2010). The simultaneous promotion of Spain's nation brand and Spanish export brands: managerial insights from the Japanese market. Paper presented at 6th International Colloquium - Academy of Marketing SIG on Brand, Identity and Corporate Reputation, 09-04-2010; 2010, Barcelona, Spain, .