The role of Imagineering as an event design strategy in the business event industry

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationEvent design : social perspectives and practices
EditorsG.W. Richards, L. Marques, K. Mein
Place of PublicationLondon
PublisherRoutledge
Pages37-50
Number of pages216
ISBN (Print)9780415704649
Publication statusPublished - 2014

Publication series

NameRoutledge advances in event research series

Cite this

Ouwens, JFA. (2014). The role of Imagineering as an event design strategy in the business event industry. In G. W. Richards, L. Marques, & K. Mein (Eds.), Event design : social perspectives and practices (pp. 37-50). (Routledge advances in event research series). London: Routledge.
Ouwens, JFA. / The role of Imagineering as an event design strategy in the business event industry. Event design : social perspectives and practices. editor / G.W. Richards ; L. Marques ; K. Mein. London : Routledge, 2014. pp. 37-50 (Routledge advances in event research series).
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Ouwens, JFA 2014, The role of Imagineering as an event design strategy in the business event industry. in GW Richards, L Marques & K Mein (eds), Event design : social perspectives and practices. Routledge advances in event research series, Routledge, London, pp. 37-50.

The role of Imagineering as an event design strategy in the business event industry. / Ouwens, JFA.

Event design : social perspectives and practices. ed. / G.W. Richards; L. Marques; K. Mein. London : Routledge, 2014. p. 37-50 (Routledge advances in event research series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

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AU - Ouwens, JFA

PY - 2014

Y1 - 2014

M3 - Chapter

SN - 9780415704649

T3 - Routledge advances in event research series

SP - 37

EP - 50

BT - Event design : social perspectives and practices

A2 - Richards, G.W.

A2 - Marques, L.

A2 - Mein, K.

PB - Routledge

CY - London

ER -

Ouwens JFA. The role of Imagineering as an event design strategy in the business event industry. In Richards GW, Marques L, Mein K, editors, Event design : social perspectives and practices. London: Routledge. 2014. p. 37-50. (Routledge advances in event research series).