The role of Imagineering as an event design strategy in the business event industry

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationEvent design : social perspectives and practices
EditorsG.W. Richards, L. Marques, K. Mein
Place of PublicationLondon
PublisherRoutledge
Pages37-50
Number of pages216
ISBN (Print)9780415704649
Publication statusPublished - 2014

Publication series

NameRoutledge advances in event research series

Cite this

Ouwens, JFA. (2014). The role of Imagineering as an event design strategy in the business event industry. In G. W. Richards, L. Marques, & K. Mein (Eds.), Event design : social perspectives and practices (pp. 37-50). (Routledge advances in event research series). London: Routledge.