The power of the body in social media: analyzing digital fitness influencers as product endorsers

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Barbosa

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2019
Event	ACR 2019 - Association of Consumer Research - North American Conference - Atlanta, United States Duration: 17 Oct 2019 → 20 Oct 2019

Conference	ACR 2019 - Association of Consumer Research - North American Conference
Country/Territory	United States
City	Atlanta
Period	17/10/19 → 20/10/19

Access to Document

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Barbosa, M. (2019). The power of the body in social media: analyzing digital fitness influencers as product endorsers. Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, Georgia, United States. https://www.acrwebsite.org/web/conferences/north-american-conference.aspx

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title = "The power of the body in social media: analyzing digital fitness influencers as product endorsers",

author = "{De Brito Silva}, MJ and {Alencar de Farias}, S and Michelle Kovacs and M. Barbosa",

year = "2019",

language = "English",

note = "ACR 2019 - Association of Consumer Research - North American Conference ; Conference date: 17-10-2019 Through 20-10-2019",

}

De Brito Silva, MJ, Alencar de Farias, S, Kovacs, M & Barbosa, M 2019, 'The power of the body in social media: analyzing digital fitness influencers as product endorsers', Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, United States, 17/10/19 - 20/10/19. <https://www.acrwebsite.org/web/conferences/north-american-conference.aspx>