The power of the body in social media: analyzing digital fitness influencers as product endorsers

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Barbosa

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2019
EventACR 2019 - Association of Consumer Research - North American Conference - Atlanta, United States
Duration: 17 Oct 201920 Oct 2019

Conference

ConferenceACR 2019 - Association of Consumer Research - North American Conference
CountryUnited States
CityAtlanta
Period17/10/1920/10/19

Cite this

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Barbosa, M. (2019). The power of the body in social media: analyzing digital fitness influencers as product endorsers. Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, United States. https://www.acrwebsite.org/web/conferences/north-american-conference.aspx