The power of the body in social media: analyzing digital fitness influencers as product endorsers

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Barbosa

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2019
EventACR 2019 - Association of Consumer Research - North American Conference - Atlanta, United States
Duration: 17 Oct 201920 Oct 2019

Conference

ConferenceACR 2019 - Association of Consumer Research - North American Conference
CountryUnited States
CityAtlanta
Period17/10/1920/10/19

Cite this

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Barbosa, M. (2019). The power of the body in social media: analyzing digital fitness influencers as product endorsers. Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, United States.
De Brito Silva, MJ ; Alencar de Farias, S ; Kovacs, Michelle ; Barbosa, M. / The power of the body in social media: analyzing digital fitness influencers as product endorsers. Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, United States.
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title = "The power of the body in social media: analyzing digital fitness influencers as product endorsers",
author = "{De Brito Silva}, MJ and {Alencar de Farias}, S and Michelle Kovacs and M. Barbosa",
year = "2019",
language = "English",
note = "ACR 2019 - Association of Consumer Research - North American Conference ; Conference date: 17-10-2019 Through 20-10-2019",

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De Brito Silva, MJ, Alencar de Farias, S, Kovacs, M & Barbosa, M 2019, 'The power of the body in social media: analyzing digital fitness influencers as product endorsers', Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, United States, 17/10/19 - 20/10/19.

The power of the body in social media: analyzing digital fitness influencers as product endorsers. / De Brito Silva, MJ; Alencar de Farias, S; Kovacs, Michelle; Barbosa, M.

2019. Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, United States.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The power of the body in social media: analyzing digital fitness influencers as product endorsers

AU - De Brito Silva, MJ

AU - Alencar de Farias, S

AU - Kovacs, Michelle

AU - Barbosa, M.

PY - 2019

Y1 - 2019

M3 - Paper

ER -

De Brito Silva MJ, Alencar de Farias S, Kovacs M, Barbosa M. The power of the body in social media: analyzing digital fitness influencers as product endorsers. 2019. Paper presented at ACR 2019 - Association of Consumer Research - North American Conference, Atlanta, United States.