Original language | English |
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Title of host publication | ACR 2019 - Association of Consumer Research - North American Conference |
Publisher | ACR (Association for Consumer Research) |
Volume | 47 |
ISBN (Electronic) | 9780915552801 |
ISBN (Print) | 9780915552801 |
Publication status | Published - 2019 |
The power of the body in social media: analyzing digital fitness influencers as product endorsers
MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Barbosa
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review