The power of the body in social media: analyzing digital fitness influencers as product endorsers

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Barbosa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationACR 2019 - Association of Consumer Research - North American Conference
PublisherACR (Association for Consumer Research)
Volume47
ISBN (Electronic)9780915552801
ISBN (Print)9780915552801
Publication statusPublished - 2019

Cite this

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Barbosa, M. (2019). The power of the body in social media: analyzing digital fitness influencers as product endorsers. In ACR 2019 - Association of Consumer Research - North American Conference (Vol. 47). ACR (Association for Consumer Research). https://www.acrwebsite.org/web/conferences/north-american-conference.aspx