The power of the body in social media: analyzing digital fitness influencers as product endorsers

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Barbosa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationACR 2019 - Association of Consumer Research - North American Conference
PublisherACR (Association for Consumer Research)
ISBN (Electronic)9780915552801
ISBN (Print)9780915552801
Publication statusPublished - 2019

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