The power of the body in social media: analyzing digital fitness influencers as product endorsers

MJ De Brito Silva, S Alencar de Farias, Michelle Kovacs, M. Barbosa

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationACR 2019 - Association of Consumer Research - North American Conference
PublisherACR (Association for Consumer Research)
Volume47
ISBN (Electronic)9780915552801
ISBN (Print)9780915552801
Publication statusPublished - 2019

Cite this

De Brito Silva, MJ., Alencar de Farias, S., Kovacs, M., & Barbosa, M. (2019). The power of the body in social media: analyzing digital fitness influencers as product endorsers. In ACR 2019 - Association of Consumer Research - North American Conference (Vol. 47). ACR (Association for Consumer Research).
De Brito Silva, MJ ; Alencar de Farias, S ; Kovacs, Michelle ; Barbosa, M. / The power of the body in social media: analyzing digital fitness influencers as product endorsers. ACR 2019 - Association of Consumer Research - North American Conference. Vol. 47 ACR (Association for Consumer Research), 2019.
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year = "2019",
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De Brito Silva, MJ, Alencar de Farias, S, Kovacs, M & Barbosa, M 2019, The power of the body in social media: analyzing digital fitness influencers as product endorsers. in ACR 2019 - Association of Consumer Research - North American Conference. vol. 47, ACR (Association for Consumer Research).

The power of the body in social media: analyzing digital fitness influencers as product endorsers. / De Brito Silva, MJ; Alencar de Farias, S; Kovacs, Michelle; Barbosa, M.

ACR 2019 - Association of Consumer Research - North American Conference. Vol. 47 ACR (Association for Consumer Research), 2019.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - The power of the body in social media: analyzing digital fitness influencers as product endorsers

AU - De Brito Silva, MJ

AU - Alencar de Farias, S

AU - Kovacs, Michelle

AU - Barbosa, M.

PY - 2019

Y1 - 2019

M3 - Conference contribution

SN - 9780915552801

VL - 47

BT - ACR 2019 - Association of Consumer Research - North American Conference

PB - ACR (Association for Consumer Research)

ER -

De Brito Silva MJ, Alencar de Farias S, Kovacs M, Barbosa M. The power of the body in social media: analyzing digital fitness influencers as product endorsers. In ACR 2019 - Association of Consumer Research - North American Conference. Vol. 47. ACR (Association for Consumer Research). 2019