@article{61f0a954be00491fbc2ddcb36847ed85,
title = "The personality of visual elements: a framework for the development of visual identity based on brand personality dimensions.",
keywords = "brand identity, brand personality, visual brand identity, brand design, branding",
author = "{Soares de Lima}, Edirlei",
year = "2024",
doi = "10.18848/2325-1581/CGP/v18i01/67-98",
language = "English",
volume = "18",
pages = "67--98",
journal = "The International Journal of Visual Design",
issn = "2325-1581",
publisher = "Common Ground Research Networks",
number = "1",
}