The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

I Schultz, MH Kovacs, DP Janssen

Research output: Contribution to conference › Paper

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    USER EXPERIENCES IN VIRTUAL WORLDS

    van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)

    RAAK SIA

    1/01/11 → 31/12/16

    Project: Research