The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

I Schultz, MH Kovacs, DP Janssen

Research output: Contribution to conference › Paper

Search results

  • Finished

    USER EXPERIENCES IN VIRTUAL WORLDS

    van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)

    RAAK SIA

    1/01/11 → 31/12/16

    Project: Research