The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

I Schultz, MH Kovacs, DP Janssen

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 4 Jun 2016
Event	European Media Management Association Conference (EMMA), Porto 2016 - Porto, Portugal Duration: 2 Jun 2016 → 4 Jun 2016 http://www.media-management.eu/past-conferences/porto-2016/

Conference	European Media Management Association Conference (EMMA), Porto 2016
Country/Territory	Portugal
City	Porto
Period	2/06/16 → 4/06/16
Internet address	http://www.media-management.eu/past-conferences/porto-2016/

USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)
RAAK SIA
1/01/11 → 31/12/16
Project: Research

Cite this

@conference{d1700eac664d47b9a30e67c8139285e3,

title = "The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy",

author = "I Schultz and MH Kovacs and DP Janssen",

year = "2016",

month = jun,

day = "4",

language = "English",

note = "European Media Management Association Conference (EMMA), Porto 2016 ; Conference date: 02-06-2016 Through 04-06-2016",

url = "http://www.media-management.eu/past-conferences/porto-2016/",

}