The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases

IED Schultz, MH Kovacs, DP Janssen

Academy for Games & Media

Research output: Contribution to journal › Article › Scientific › peer-review

2 Citations (Scopus)

1 results

Finished
USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.
RAAK SIA
1/01/11 → 31/12/16
Project: Research