The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases

IED Schultz, MH Kovacs, DP Janssen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1-11
Number of pages12
JournalCogent Business & Management
Volume3
DOIs
Publication statusPublished - 2016

Keywords

  • consumer behaviour
  • risk reduction
  • percieved risk
  • embarrassment
  • location-based advertising

Cite this

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title = "The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases",
keywords = "consumer behaviour, risk reduction, percieved risk, embarrassment, location-based advertising",
author = "IED Schultz and MH Kovacs and DP Janssen",
year = "2016",
doi = "10.1080/23311975.2016.1254387",
language = "English",
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pages = "1--11",
journal = "Cogent Business & Management",
issn = "2331-1975",
publisher = "Taylor & Francis",

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T1 - The perceived risk and the high involvement product purchase : Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases

AU - Schultz, IED

AU - Kovacs, MH

AU - Janssen, DP

PY - 2016

Y1 - 2016

KW - consumer behaviour

KW - risk reduction

KW - percieved risk

KW - embarrassment

KW - location-based advertising

U2 - 10.1080/23311975.2016.1254387

DO - 10.1080/23311975.2016.1254387

M3 - Article

VL - 3

SP - 1

EP - 11

JO - Cogent Business & Management

JF - Cogent Business & Management

SN - 2331-1975

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