The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

I Schultz, MH Kovacs, DP Janssen

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 4 Jun 2016
EventEuropean Media Management Association Conference (EMMA), Porto 2016 - Porto, Portugal
Duration: 2 Jun 20164 Jun 2016
http://www.media-management.eu/past-conferences/porto-2016/

Conference

ConferenceEuropean Media Management Association Conference (EMMA), Porto 2016
CountryPortugal
CityPorto
Period2/06/164/06/16
Internet address

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  • Projects

    USER EXPERIENCES IN VIRTUAL WORLDS

    van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.

    RAAK SIA

    1/01/1131/12/16

    Project: Research

  • Cite this

    Schultz, I., Kovacs, MH., & Janssen, DP. (2016). The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy. Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal.