The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

I Schultz, MH Kovacs, DP Janssen

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 4 Jun 2016
Event	European Media Management Association Conference (EMMA), Porto 2016 - Porto, Portugal Duration: 2 Jun 2016 → 4 Jun 2016 http://www.media-management.eu/past-conferences/porto-2016/

Conference	European Media Management Association Conference (EMMA), Porto 2016
Country/Territory	Portugal
City	Porto
Period	2/06/16 → 4/06/16
Internet address	http://www.media-management.eu/past-conferences/porto-2016/

USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.
RAAK SIA
1/01/11 → 31/12/16
Project: Research

Cite this

@conference{d1700eac664d47b9a30e67c8139285e3,

title = "The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy",

author = "I Schultz and MH Kovacs and DP Janssen",

year = "2016",

month = jun,

day = "4",

language = "English",

note = "European Media Management Association Conference (EMMA), Porto 2016 ; Conference date: 02-06-2016 Through 04-06-2016",

url = "http://www.media-management.eu/past-conferences/porto-2016/",

}