The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

I Schultz, MH Kovacs, DP Janssen

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 4 Jun 2016
EventEuropean Media Management Association Conference (EMMA), Porto 2016 - Porto, Portugal
Duration: 2 Jun 20164 Jun 2016
http://www.media-management.eu/past-conferences/porto-2016/

Conference

ConferenceEuropean Media Management Association Conference (EMMA), Porto 2016
CountryPortugal
CityPorto
Period2/06/164/06/16
Internet address

Cite this

Schultz, I., Kovacs, MH., & Janssen, DP. (2016). The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy. Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal.
Schultz, I ; Kovacs, MH ; Janssen, DP. / The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy. Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal.
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year = "2016",
month = "6",
day = "4",
language = "English",
note = "European Media Management Association Conference (EMMA), Porto 2016 ; Conference date: 02-06-2016 Through 04-06-2016",
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Schultz, I, Kovacs, MH & Janssen, DP 2016, 'The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy', Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal, 2/06/16 - 4/06/16.

The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy. / Schultz, I; Kovacs, MH; Janssen, DP.

2016. Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy

AU - Schultz, I

AU - Kovacs, MH

AU - Janssen, DP

PY - 2016/6/4

Y1 - 2016/6/4

M3 - Paper

ER -

Schultz I, Kovacs MH, Janssen DP. The perceived risk and the high involvement product purchase : location based advertisements as risk reduction strategy. 2016. Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal.