The next step in Big Data : guiding the customer journey. Response to Xin Zhong's article: "Big Data ; Its possibilities for facilitating customised tourism for Chinese tourists

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)28-29
JournalTourism Destination Management Insights
Volume2019
Issue number3
Publication statusPublished - 2019

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