The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies

M. Fujita, KJ Dinnie

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2010
EventSecond International Conference on Brand Management, 08-01-2010; 2010 - Ghaziabad, India
Duration: 8 Jan 20109 Jan 2010

Conference

ConferenceSecond International Conference on Brand Management, 08-01-2010; 2010
CityGhaziabad, India
Period8/01/109/01/10

Cite this

Fujita, M., & Dinnie, KJ. (2010). The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies. Paper presented at Second International Conference on Brand Management, 08-01-2010; 2010, Ghaziabad, India, .
Fujita, M. ; Dinnie, KJ. / The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies. Paper presented at Second International Conference on Brand Management, 08-01-2010; 2010, Ghaziabad, India, .
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title = "The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies",
author = "M. Fujita and KJ Dinnie",
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language = "English",
note = "Second International Conference on Brand Management, 08-01-2010; 2010 ; Conference date: 08-01-2010 Through 09-01-2010",

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Fujita, M & Dinnie, KJ 2010, 'The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies' Paper presented at Second International Conference on Brand Management, 08-01-2010; 2010, Ghaziabad, India, 8/01/10 - 9/01/10, .

The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies. / Fujita, M.; Dinnie, KJ.

2010. Paper presented at Second International Conference on Brand Management, 08-01-2010; 2010, Ghaziabad, India, .

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies

AU - Fujita, M.

AU - Dinnie, KJ

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Fujita M, Dinnie KJ. The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies. 2010. Paper presented at Second International Conference on Brand Management, 08-01-2010; 2010, Ghaziabad, India, .