The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies

M. Fujita, KJ Dinnie

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
EventSecond International Conference on Brand Management, 08-01-2010; 2010 - Ghaziabad, India
Duration: 8 Jan 20109 Jan 2010

Conference

ConferenceSecond International Conference on Brand Management, 08-01-2010; 2010
CityGhaziabad, India
Period8/01/109/01/10

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    Fujita, M., & Dinnie, KJ. (2010). The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies. Paper presented at Second International Conference on Brand Management, 08-01-2010; 2010, Ghaziabad, India, .