The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies

M. Fujita, KJ Dinnie

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2010
Event	Second International Conference on Brand Management, 08-01-2010; 2010 - Ghaziabad, India Duration: 8 Jan 2010 → 9 Jan 2010

Conference	Second International Conference on Brand Management, 08-01-2010; 2010
City	Ghaziabad, India
Period	8/01/10 → 9/01/10

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@conference{74dcf2b6cb89482d9500522ec96bb224,

title = "The nation branding of the Czech Republic, Slovak Republic, Poland and Hungary - contrasting approaches and strategies",

author = "M. Fujita and KJ Dinnie",

year = "2010",

language = "English",

note = "Second International Conference on Brand Management, 08-01-2010; 2010 ; Conference date: 08-01-2010 Through 09-01-2010",

}