The Middle East region brand effect: a multi-country study

KJ Dinnie, T.C. Melewar, G. Musa

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2010
Event2010 Global Marketing Conference, 09-09-2010; 2010 - Tokyo, Japan
Duration: 9 Sep 201012 Sep 2010

Conference

Conference2010 Global Marketing Conference, 09-09-2010; 2010
CityTokyo, Japan
Period9/09/1012/09/10

Cite this

Dinnie, KJ., Melewar, T. C., & Musa, G. (2010). The Middle East region brand effect: a multi-country study. Paper presented at 2010 Global Marketing Conference, 09-09-2010; 2010, Tokyo, Japan, .
Dinnie, KJ ; Melewar, T.C. ; Musa, G. / The Middle East region brand effect: a multi-country study. Paper presented at 2010 Global Marketing Conference, 09-09-2010; 2010, Tokyo, Japan, .
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title = "The Middle East region brand effect: a multi-country study",
author = "KJ Dinnie and T.C. Melewar and G. Musa",
year = "2010",
language = "English",
note = "2010 Global Marketing Conference, 09-09-2010; 2010 ; Conference date: 09-09-2010 Through 12-09-2010",

}

Dinnie, KJ, Melewar, TC & Musa, G 2010, 'The Middle East region brand effect: a multi-country study' Paper presented at 2010 Global Marketing Conference, 09-09-2010; 2010, Tokyo, Japan, 9/09/10 - 12/09/10, .

The Middle East region brand effect: a multi-country study. / Dinnie, KJ; Melewar, T.C.; Musa, G.

2010. Paper presented at 2010 Global Marketing Conference, 09-09-2010; 2010, Tokyo, Japan, .

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - The Middle East region brand effect: a multi-country study

AU - Dinnie, KJ

AU - Melewar, T.C.

AU - Musa, G.

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Dinnie KJ, Melewar TC, Musa G. The Middle East region brand effect: a multi-country study. 2010. Paper presented at 2010 Global Marketing Conference, 09-09-2010; 2010, Tokyo, Japan, .