The Middle East region brand effect: a multi-country study

KJ Dinnie, T.C. Melewar, G. Musa

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
Event2010 Global Marketing Conference, 09-09-2010; 2010 - Tokyo, Japan
Duration: 9 Sep 201012 Sep 2010

Conference

Conference2010 Global Marketing Conference, 09-09-2010; 2010
CityTokyo, Japan
Period9/09/1012/09/10

Cite this

Dinnie, KJ., Melewar, T. C., & Musa, G. (2010). The Middle East region brand effect: a multi-country study. Paper presented at 2010 Global Marketing Conference, 09-09-2010; 2010, Tokyo, Japan, .