The Middle East region brand effect: a multi-country study

KJ Dinnie, T.C. Melewar, G. Musa

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2010
Event	2010 Global Marketing Conference, 09-09-2010; 2010 - Tokyo, Japan Duration: 9 Sept 2010 → 12 Sept 2010

Conference	2010 Global Marketing Conference, 09-09-2010; 2010
City	Tokyo, Japan
Period	9/09/10 → 12/09/10

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