The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton

F Meister, MH Kovacs

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 3 Jun 2016
EventEuropean Media Management Association Conference (EMMA), Porto 2016 - Porto, Portugal
Duration: 2 Jun 20164 Jun 2016
http://www.media-management.eu/past-conferences/porto-2016/

Conference

ConferenceEuropean Media Management Association Conference (EMMA), Porto 2016
CountryPortugal
CityPorto
Period2/06/164/06/16
Internet address

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