The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton

F Meister; MH Kovacs

The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton

Academy for Games & Media

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 3 Jun 2016
Event	European Media Management Association Conference (EMMA), Porto 2016 - Porto, Portugal Duration: 2 Jun 2016 → 4 Jun 2016 http://www.media-management.eu/past-conferences/porto-2016/

Conference

Conference	European Media Management Association Conference (EMMA), Porto 2016
Country/Territory	Portugal
City	Porto
Period	2/06/16 → 4/06/16
Internet address	http://www.media-management.eu/past-conferences/porto-2016/

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@conference{f2a64a8dcbdd4434a803886875429662,

title = "The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton",

author = "F Meister and MH Kovacs",

year = "2016",

month = jun,

day = "3",

language = "English",

note = "European Media Management Association Conference (EMMA), Porto 2016 ; Conference date: 02-06-2016 Through 04-06-2016",

url = "http://www.media-management.eu/past-conferences/porto-2016/",

}

Meister, F & Kovacs, MH 2016, 'The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton', Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal, 2/06/16 - 4/06/16.

The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton. / Meister, F; Kovacs, MH.
2016. Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal.

Research output: Contribution to conference › Paper

TY - CONF

T1 - The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton

AU - Meister, F

AU - Kovacs, MH

PY - 2016/6/3

Y1 - 2016/6/3

M3 - Paper

T2 - European Media Management Association Conference (EMMA), Porto 2016

Y2 - 2 June 2016 through 4 June 2016

ER -