The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton

F Meister, MH Kovacs

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 3 Jun 2016
EventEuropean Media Management Association Conference (EMMA), Porto 2016 - Porto, Portugal
Duration: 2 Jun 20164 Jun 2016
http://www.media-management.eu/past-conferences/porto-2016/

Conference

ConferenceEuropean Media Management Association Conference (EMMA), Porto 2016
CountryPortugal
CityPorto
Period2/06/164/06/16
Internet address

Cite this

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title = "The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton",
author = "F Meister and MH Kovacs",
year = "2016",
month = "6",
day = "3",
language = "English",
note = "European Media Management Association Conference (EMMA), Porto 2016 ; Conference date: 02-06-2016 Through 04-06-2016",
url = "http://www.media-management.eu/past-conferences/porto-2016/",

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The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton. / Meister, F; Kovacs, MH.

2016. Paper presented at European Media Management Association Conference (EMMA), Porto 2016, Porto, Portugal.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The joint contribution of brand and consumer to charitable projects: A qualitative research study on incentives for participating in a cause-related marketing campaign for the exemplary brand United Colors of Benetton

AU - Meister, F

AU - Kovacs, MH

PY - 2016/6/3

Y1 - 2016/6/3

M3 - Paper

ER -