The five phases of SME brand-building

E. Centeno, S. Hart, KJ Dinnie

Research output: Contribution to journalArticleScientificpeer-review

39 Citations (Scopus)
Original languageEnglish
Pages (from-to)445-457
Number of pages13
JournalJournal of Brand Management (The)
Volume20
Issue number6
DOIs
Publication statusPublished - 2013

Fingerprint Dive into the research topics of 'The five phases of SME brand-building'. Together they form a unique fingerprint.

  • Cite this