The five phases of SME brand-building

E. Centeno, S. Hart, KJ Dinnie

Research output: Contribution to journalArticleScientificpeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)445-457
Number of pages13
JournalJournal of Brand Management (The)
Volume20
Issue number6
DOIs
Publication statusPublished - 2013

Cite this

Centeno, E. ; Hart, S. ; Dinnie, KJ. / The five phases of SME brand-building. In: Journal of Brand Management (The). 2013 ; Vol. 20, No. 6. pp. 445-457.
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Centeno, E, Hart, S & Dinnie, KJ 2013, 'The five phases of SME brand-building' Journal of Brand Management (The), vol. 20, no. 6, pp. 445-457. https://doi.org/10.1057/bm.2012.49

The five phases of SME brand-building. / Centeno, E.; Hart, S.; Dinnie, KJ.

In: Journal of Brand Management (The), Vol. 20, No. 6, 2013, p. 445-457.

Research output: Contribution to journalArticleScientificpeer-review

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T1 - The five phases of SME brand-building

AU - Centeno, E.

AU - Hart, S.

AU - Dinnie, KJ

PY - 2013

Y1 - 2013

U2 - 10.1057/bm.2012.49

DO - 10.1057/bm.2012.49

M3 - Article

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JO - Journal of Brand Management (The)

JF - Journal of Brand Management (The)

SN - 1350-231x

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