The five phases of SME brand-building

E. Centeno, S. Hart, KJ Dinnie

Research output: Contribution to journalArticleScientificpeer-review

42 Citations (Scopus)
Original languageEnglish
Pages (from-to)445-457
Number of pages13
JournalJournal of Brand Management (The)
Issue number6
Publication statusPublished - 2013

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