The event as a strategic marketingtool

Research output: Book/ReportBookProfessional

Original languageEnglish
Place of PublicationOxfordshire
PublisherCABI
Number of pages285
ISBN (Print)9781780642611
Publication statusPublished - 2014

Keywords

  • events
  • marketing
  • effect measurement

Cite this

@book{a84344a6e5cd4dc094a2a508b805dfaa,
title = "The event as a strategic marketingtool",
keywords = "events, marketing, effect measurement",
author = "DJM Gerritsen and {van Olderen}, RD",
year = "2014",
language = "English",
isbn = "9781780642611",
publisher = "CABI",

}

The event as a strategic marketingtool. / Gerritsen, DJM; van Olderen, RD.

Oxfordshire : CABI, 2014. 285 p.

Research output: Book/ReportBookProfessional

TY - BOOK

T1 - The event as a strategic marketingtool

AU - Gerritsen, DJM

AU - van Olderen, RD

PY - 2014

Y1 - 2014

KW - events

KW - marketing

KW - effect measurement

M3 - Book

SN - 9781780642611

BT - The event as a strategic marketingtool

PB - CABI

CY - Oxfordshire

ER -