The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads

P. Ketelaar, M.S. Van Gisbergen, JAM Bosman, JWJ Beentjes

Research output: Contribution to journal › Article › Scientific › peer-review

7 Citations (Scopus)

Original language	English
Pages (from-to)	71-85
Journal	Journal of Current Issues & Research in Advertising
Volume	32
Issue number	2
DOIs	https://doi.org/10.1080/10641734.2010.10505286
Publication status	Published - 2010

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title = "The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads",

author = "P. Ketelaar and {Van Gisbergen}, M.S. and JAM Bosman and JWJ Beentjes",

year = "2010",

doi = "10.1080/10641734.2010.10505286",

language = "English",

volume = "32",

pages = "71--85",

journal = "Journal of Current Issues & Research in Advertising",

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T1 - The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads

AU - Ketelaar, P.

AU - Van Gisbergen, M.S.

AU - Bosman, JAM

AU - Beentjes, JWJ

PY - 2010

Y1 - 2010

U2 - 10.1080/10641734.2010.10505286

DO - 10.1080/10641734.2010.10505286

M3 - Article

VL - 32

SP - 71

EP - 85

JO - Journal of Current Issues & Research in Advertising

JF - Journal of Current Issues & Research in Advertising

SN - 1064-1734

IS - 2

ER -