Original language | English |
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Pages (from-to) | 71-85 |
Journal | Journal of Current Issues & Research in Advertising |
Volume | 32 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2010 |
The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
P. Ketelaar, M.S. Van Gisbergen, JAM Bosman, JWJ Beentjes
Research output: Contribution to journal › Article › Scientific › peer-review
7
Citations
(Scopus)