The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality

MS Van Gisbergen, P. Ketelaar

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2013
EventAmerican Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013 - Hawaii, USA
Duration: 30 May 20132 Jun 2013

Conference

ConferenceAmerican Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013
CityHawaii, USA
Period30/05/132/06/13

Cite this

Van Gisbergen, MS., & Ketelaar, P. (2013). The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. Paper presented at American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013, Hawaii, USA, .
Van Gisbergen, MS ; Ketelaar, P. / The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. Paper presented at American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013, Hawaii, USA, .
@conference{79ec8b342109426c982c65182e76e2d6,
title = "The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality",
author = "{Van Gisbergen}, MS and P. Ketelaar",
year = "2013",
language = "English",
note = "American Academy of Advertising Global Conference {"}Going Digital{"}, 31-05-2013; 2013 ; Conference date: 30-05-2013 Through 02-06-2013",

}

Van Gisbergen, MS & Ketelaar, P 2013, 'The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality' Paper presented at American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013, Hawaii, USA, 30/05/13 - 2/06/13, .

The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. / Van Gisbergen, MS; Ketelaar, P.

2013. Paper presented at American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013, Hawaii, USA, .

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality

AU - Van Gisbergen, MS

AU - Ketelaar, P.

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Van Gisbergen MS, Ketelaar P. The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. 2013. Paper presented at American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013, Hawaii, USA, .