The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality

MS Van Gisbergen, P. Ketelaar

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
EventAmerican Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013 - Hawaii, USA
Duration: 30 May 20132 Jun 2013

Conference

ConferenceAmerican Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013
CityHawaii, USA
Period30/05/132/06/13

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    Van Gisbergen, MS., & Ketelaar, P. (2013). The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. Paper presented at American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013, Hawaii, USA, .