The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2013
Event	American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013 - Hawaii, USA Duration: 30 May 2013 → 2 Jun 2013

Conference	American Academy of Advertising Global Conference "Going Digital", 31-05-2013; 2013
City	Hawaii, USA
Period	30/05/13 → 2/06/13

Cite this

@conference{79ec8b342109426c982c65182e76e2d6,

title = "The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality",

author = "{Van Gisbergen}, MS and P. Ketelaar",

year = "2013",

language = "English",

note = "American Academy of Advertising Global Conference {"}Going Digital{"}, 31-05-2013; 2013 ; Conference date: 30-05-2013 Through 02-06-2013",

}