The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality

MS Van Gisbergen, P. Ketelaar

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAAA Anual Conference Proceedings
Place of PublicationHawaii, USA
PublisherAAA
Publication statusPublished - 2013
EventAmerican Academy of Advertising Global Conference "Going Digital", 31-05-2013 - Hawaii, USA
Duration: 30 May 20132 Jun 2013

Conference

ConferenceAmerican Academy of Advertising Global Conference "Going Digital", 31-05-2013
CityHawaii, USA
Period30/05/132/06/13

Cite this

Van Gisbergen, MS., & Ketelaar, P. (2013). The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. In AAA Anual Conference Proceedings Hawaii, USA: AAA.
@inproceedings{f8b93e763d004fa4aef00147e51e7170,
title = "The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality",
author = "{Van Gisbergen}, MS and P. Ketelaar",
year = "2013",
language = "English",
publisher = "AAA",
booktitle = "AAA Anual Conference Proceedings",

}

Van Gisbergen, MS & Ketelaar, P 2013, The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. in AAA Anual Conference Proceedings. AAA, Hawaii, USA, American Academy of Advertising Global Conference "Going Digital", 31-05-2013, Hawaii, USA, 30/05/13.

The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality. / Van Gisbergen, MS; Ketelaar, P.

AAA Anual Conference Proceedings. Hawaii, USA : AAA, 2013.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - The effectivity of openness in advertising for familiar and unfamiliar brands in different nationality

AU - Van Gisbergen, MS

AU - Ketelaar, P.

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - AAA Anual Conference Proceedings

PB - AAA

CY - Hawaii, USA

ER -