The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities

P. Ketelaar, S. Maesen, EJM Linssen, M.S. Van Gisbergen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)5-23
JournalJournal of Euromarketing
Volume22
Issue number1-2
Publication statusPublished - 2013

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