The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities

P. Ketelaar, S. Maesen, EJM Linssen, M.S. Van Gisbergen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)5-23
JournalJournal of Euromarketing
Volume22
Issue number1-2
Publication statusPublished - 2013

Cite this

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title = "The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities",
author = "P. Ketelaar and S. Maesen and EJM Linssen and {Van Gisbergen}, M.S.",
year = "2013",
language = "English",
volume = "22",
pages = "5--23",
journal = "Journal of Euromarketing",
issn = "1049-6483",
publisher = "Taylor & Francis",
number = "1-2",

}

The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities. / Ketelaar, P.; Maesen, S.; Linssen, EJM; Van Gisbergen, M.S.

In: Journal of Euromarketing, Vol. 22, No. 1-2, 2013, p. 5-23.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities

AU - Ketelaar, P.

AU - Maesen, S.

AU - Linssen, EJM

AU - Van Gisbergen, M.S.

PY - 2013

Y1 - 2013

M3 - Article

VL - 22

SP - 5

EP - 23

JO - Journal of Euromarketing

JF - Journal of Euromarketing

SN - 1049-6483

IS - 1-2

ER -