The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities

P. Ketelaar, S. Maesen, EJM Linssen, M.S. Van Gisbergen

Research output: Contribution to journal › Article › Scientific › peer-review

Cite this

@article{e5a43291ff7d4fa7b6071b997e91f35e,

title = "The effectiveness of openness in advertising for familiar and unfamiliar brands across different nationalities",

author = "P. Ketelaar and S. Maesen and EJM Linssen and {Van Gisbergen}, M.S.",

year = "2013",

language = "English",

volume = "22",

pages = "5--23",

journal = "Journal of Euromarketing",

issn = "1049-6483",

publisher = "Haworth Press Inc.",

number = "1-2",

}