The dark side of openness for consumer response

P. Ketelaar, M.S. Van Gisbergen, JWJ Beentjes

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationGo figure! New directions in advertising rhetoric
EditorsEF Mcquarrie, BJ Philips
PublisherRoutledge
Pages120-142
ISBN (Electronic)9781317469605
ISBN (Print)9780765618016
Publication statusPublished - 2014

Cite this

Ketelaar, P., Van Gisbergen, M. S., & Beentjes, JWJ. (2014). The dark side of openness for consumer response. In EF. Mcquarrie, & BJ. Philips (Eds.), Go figure! New directions in advertising rhetoric (pp. 120-142). Routledge.