The dark side of openness for consumer response

P. Ketelaar, M.S. Van Gisbergen, JWJ Beentjes

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2 Citations (Scopus)
Original languageEnglish
Title of host publicationGo figure! New directions in advertising rhetoric
EditorsEF Mcquarrie, BJ Philips
PublisherRoutledge
Pages120-142
ISBN (Electronic)9781317469605
ISBN (Print)9780765618016
Publication statusPublished - 2014

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