The cross-cultural effectiveness of openness in advertising for familiar and unfamiliar brands

P. Ketelaar, S. Maesen, L. Linssen, MS Van Gisbergen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)5-24
Number of pages20
JournalJournal of Euromarketing
Volume22
Issue number2/3
Publication statusPublished - 2013

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