The contribution of branded games for the LEGO Ninjago brand narrative.

Sjors Martens; Laura  Cañete Sanz; T de la Hera

The contribution of branded games for the LEGO Ninjago brand narrative.

Sjors Martens, Laura Cañete Sanz, T de la Hera

Academy for Built Environment & Logistics

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 15 Dec 2021
Event	1er Congreso Internacional de DiGRA España 2021 (DIGRAES21) El mapa y el juego: Los Game Studies en España. - Universitat Pompeu Fabra, Mataró, Spain Duration: 14 Dec 2021 → 17 Dec 2021 https://videojocs.tecnocampus.cat/digraes21/

Conference

Conference	1er Congreso Internacional de DiGRA España 2021 (DIGRAES21) El mapa y el juego: Los Game Studies en España.
Country/Territory	Spain
City	Mataró
Period	14/12/21 → 17/12/21
Internet address	https://videojocs.tecnocampus.cat/digraes21/

Keywords

branded content
game design
brand identity
Lego
referentiality

Cite this

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title = "The contribution of branded games for the LEGO Ninjago brand narrative.",

keywords = "branded content, game design, brand identity, Lego, referentiality",

author = "Sjors Martens and {Ca{\~n}ete Sanz}, Laura and {de la Hera}, T",

year = "2021",

month = dec,

day = "15",

language = "English",

note = "1er Congreso Internacional de DiGRA Espa{\~n}a 2021 (DIGRAES21) El mapa y el juego: Los Game Studies en Espa{\~n}a. ; Conference date: 14-12-2021 Through 17-12-2021",

url = "https://videojocs.tecnocampus.cat/digraes21/",

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TY - CONF

T1 - The contribution of branded games for the LEGO Ninjago brand narrative.

AU - Martens, Sjors

AU - Cañete Sanz, Laura

AU - de la Hera, T

PY - 2021/12/15

Y1 - 2021/12/15

KW - branded content

KW - game design

KW - brand identity

KW - Lego

KW - referentiality

M3 - Paper

T2 - 1er Congreso Internacional de DiGRA España 2021 (DIGRAES21) El mapa y el juego: Los Game Studies en España.

Y2 - 14 December 2021 through 17 December 2021

ER -

The contribution of branded games for the LEGO Ninjago brand narrative.

Conference

Keywords

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Cite this