The cameo effect of host country and the transitory mega-event: patterns of effect on sponsorship evaluation for sport tourists and residents

J Nadeau, OR Norm, E Cakmak, LA Heslop, S Verwey

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-43
JournalJournal of Sport Management
DOIs
Publication statusPublished - 2016

Cite this

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title = "The cameo effect of host country and the transitory mega-event: patterns of effect on sponsorship evaluation for sport tourists and residents",
author = "J Nadeau and OR Norm and E Cakmak and LA Heslop and S Verwey",
year = "2016",
doi = "10.1123/jsm.2016-0048",
language = "English",
pages = "1--43",
journal = "Journal of Sport Management",
issn = "0888-4773",
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The cameo effect of host country and the transitory mega-event: patterns of effect on sponsorship evaluation for sport tourists and residents. / Nadeau, J; Norm, OR; Cakmak, E; Heslop, LA; Verwey, S.

In: Journal of Sport Management, 2016, p. 1-43.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - The cameo effect of host country and the transitory mega-event: patterns of effect on sponsorship evaluation for sport tourists and residents

AU - Nadeau, J

AU - Norm, OR

AU - Cakmak, E

AU - Heslop, LA

AU - Verwey, S

PY - 2016

Y1 - 2016

U2 - 10.1123/jsm.2016-0048

DO - 10.1123/jsm.2016-0048

M3 - Article

SP - 1

EP - 43

JO - Journal of Sport Management

JF - Journal of Sport Management

SN - 0888-4773

ER -