The awareness/attitude-gap in sustainable tourism: a theoretical perspective

R. Antimova, J Nawijn, PM Peeters

Research output: Contribution to journalArticleScientificpeer-review

68 Citations (Scopus)

Abstract

This paper aims to explore the widely recognized awareness/attitude-gap in sustainable tourism and discuss a series of theoretical approaches on three levels: individual, interpersonal and community level theories. These theories are linked to existing studies on tourists' awareness/attitude and behavior in relation to climate change in order to assess which type of theory explains the gap best and which may be the most useful in bridging the gap. The paper argues that, although individual level theories offer the best explanation of the awareness/attitude-gap, community level theories may offer the best solution. The paper has important relevance for academic researchers who intend to study the awareness/attitude gap in a tourist setting.

Original languageEnglish
Pages (from-to)7-16
Number of pages10
JournalTourism Review
Volume67
Issue number3
DOIs
Publication statusPublished - 2012

Keywords

  • Attitudes
  • Awareness
  • Climate change
  • Consumer behaviour

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