Sustainability, higher margin opportunities & economic crisis: lessons from the global study of premium products

M Bevolo, A. Gofman, H. Moskowitz

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationSustainability, higher margin opportunities & economic crisis: lessons from the global study of premium products
Place of PublicationAmsterdam
PublisherEsomar publications
Number of pages23
ISBN (Print)92-831-0237-2
Publication statusPublished - 2009
EventCongres 2009 - leading the way - ethically, responsibly, creatively - Amsterdam
Duration: 15 Sep 200918 Sep 2010

Conference

ConferenceCongres 2009 - leading the way - ethically, responsibly, creatively
CityAmsterdam
Period15/09/0918/09/10

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    Bevolo, M., Gofman, A., & Moskowitz, H. (2009). Sustainability, higher margin opportunities & economic crisis: lessons from the global study of premium products. In Sustainability, higher margin opportunities & economic crisis: lessons from the global study of premium products Esomar publications.