Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

CM Nuijten; A. De Regt; L Calvi

Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

CM Nuijten, A. De Regt, L Calvi

Academy for AI, Games & Media

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the Fun and Games 2010 Workshops
Editors	L. Calvi, H. Bouwknegt, K. Nuijten
Place of Publication	Breda
Publisher	NHTV
Pages	9-18
ISBN (Print)	9781616278175
Publication status	Published - 2010
Event	Fun and Games 2010 - Breda Duration: 15 Sept 2010 → 17 Sept 2010

Conference

Conference	Fun and Games 2010
City	Breda
Period	15/09/10 → 17/09/10

Access to Document

http://www.nhtv.nl/fileadmin/user_upload/Documenten/PDF/Onderzoek_en_advies/ExpertiseSerie10.pdf

BIOMETRIC DESIGN FOR CASUAL GAMES
Calvi, L. (PI), van Gisbergen, M. (CoI), Janssen, D. (CoI), Gualeni, S. (CoI), Khan, J. (CoI) & Davies, O. (CoI)
RAAK SIA
1/01/10 → 31/12/13
Project: Other

Cite this

@inproceedings{58a4e76019b242e2aa560ec08cf65346,

title = "Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo",

author = "CM Nuijten and \{De Regt\}, A. and L Calvi",

year = "2010",

language = "English",

isbn = "9781616278175",

publisher = "NHTV",

pages = "9--18",

editor = "L. Calvi and H. Bouwknegt and K. Nuijten",

booktitle = "Proceedings of the Fun and Games 2010 Workshops",

note = "Fun and Games 2010 ; Conference date: 15-09-2010 Through 17-09-2010",

}

Nuijten, CM, De Regt, A & Calvi, L 2010, Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. in L Calvi, H Bouwknegt & K Nuijten (eds), Proceedings of the Fun and Games 2010 Workshops. NHTV, Breda, pp. 9-18, Fun and Games 2010, Breda, 15/09/10. <http://www.nhtv.nl/fileadmin/user_upload/Documenten/PDF/Onderzoek_en_advies/ExpertiseSerie10.pdf>

Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. / Nuijten, CM; De Regt, A.; Calvi, L.
Proceedings of the Fun and Games 2010 Workshops. ed. / L. Calvi; H. Bouwknegt; K. Nuijten. Breda: NHTV, 2010. p. 9-18.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

AU - Nuijten, CM

AU - De Regt, A.

AU - Calvi, L

PY - 2010

Y1 - 2010

M3 - Conference contribution

SN - 9781616278175

SP - 9

EP - 18

BT - Proceedings of the Fun and Games 2010 Workshops

A2 - Calvi, L.

A2 - Bouwknegt, H.

A2 - Nuijten, K.

PB - NHTV

CY - Breda

T2 - Fun and Games 2010

Y2 - 15 September 2010 through 17 September 2010

ER -

Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

Conference

Access to Document

Fingerprint

Projects

BIOMETRIC DESIGN FOR CASUAL GAMES

Cite this