Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos

CM Nuijten, A. De Regt, L Calvi, AL Peeters

Academy for Games & Media

Research output: Contribution to journal › Article › Scientific › peer-review

3 Citations (Scopus)

1 Finished

1 results

Finished
USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M., Bouwknegt, H., Nuijten, C., Peeters, A., Khan, J., Janssen, D., Bonenkamp, N., Zijlmans, F., Peters, F., Deslé, N. & Stepman, P.
RAAK SIA
1/01/11 → 31/12/16
Project: Research