Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos

CM Nuijten, A. De Regt, L Calvi, AL Peeters

Academy for AI, Games & Media

Research output: Contribution to journal › Article › Scientific › peer-review

4 Citations (Scopus)

1 results

Finished
USER EXPERIENCES IN VIRTUAL WORLDS
van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)
RAAK SIA
1/01/11 → 31/12/16
Project: Research