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Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos

  • CM Nuijten
  • , A. De Regt
  • , L Calvi
  • , AL Peeters

Research output: Contribution to journal › Article › Scientific › peer-review

4   Link opens in a new tab Citations (Scopus)

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    USER EXPERIENCES IN VIRTUAL WORLDS

    van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)

    RAAK SIA

    1/01/11 → 31/12/16

    Project: Research