Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos

CM Nuijten, A. De Regt, L Calvi, AL Peeters

Research output: Contribution to journalArticleScientificpeer-review

4 Citations (Scopus)

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    van Gisbergen, M. (PI), Bouwknegt, H. (PI), Nuijten, C. (CoI), Peeters, A. (CoI), Khan, J. (CoI), Janssen, D. (CoI), Bonenkamp, N. (CoI), Zijlmans, F. (CoI), Peters, F. (CoI), Deslé, N. (CoI) & Stepman, P. (CoI)

    RAAK SIA

    1/01/1131/12/16

    Project: Research