Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

CM Nuijten, A. De Regt, L Calvi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Fun and Games 2010 Workshops
EditorsL. Calvi, H. Bouwknegt, K. Nuijten
Place of PublicationBreda
PublisherNHTV
Pages9-18
ISBN (Print)9781616278175
Publication statusPublished - 2010
EventFun and Games 2010 - Breda
Duration: 15 Sep 201017 Sep 2010

Conference

ConferenceFun and Games 2010
CityBreda
Period15/09/1017/09/10

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