Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

CM Nuijten, A. De Regt, L Calvi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the Fun and Games 2010 Workshops
EditorsL. Calvi, H. Bouwknegt, K. Nuijten
Place of PublicationBreda
PublisherNHTV
Pages9-18
ISBN (Print)9781616278175
Publication statusPublished - 2010
EventFun and Games 2010 - Breda
Duration: 15 Sep 201017 Sep 2010

Conference

ConferenceFun and Games 2010
CityBreda
Period15/09/1017/09/10

Cite this

Nuijten, CM., De Regt, A., & Calvi, L. (2010). Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. In L. Calvi, H. Bouwknegt, & K. Nuijten (Eds.), Proceedings of the Fun and Games 2010 Workshops (pp. 9-18). Breda: NHTV.
Nuijten, CM ; De Regt, A. ; Calvi, L. / Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. Proceedings of the Fun and Games 2010 Workshops. editor / L. Calvi ; H. Bouwknegt ; K. Nuijten. Breda : NHTV, 2010. pp. 9-18
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year = "2010",
language = "English",
isbn = "9781616278175",
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Nuijten, CM, De Regt, A & Calvi, L 2010, Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. in L Calvi, H Bouwknegt & K Nuijten (eds), Proceedings of the Fun and Games 2010 Workshops. NHTV, Breda, pp. 9-18, Fun and Games 2010, Breda, 15/09/10.

Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. / Nuijten, CM; De Regt, A.; Calvi, L.

Proceedings of the Fun and Games 2010 Workshops. ed. / L. Calvi; H. Bouwknegt; K. Nuijten. Breda : NHTV, 2010. p. 9-18.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

AU - Nuijten, CM

AU - De Regt, A.

AU - Calvi, L

PY - 2010

Y1 - 2010

M3 - Conference contribution

SN - 9781616278175

SP - 9

EP - 18

BT - Proceedings of the Fun and Games 2010 Workshops

A2 - Calvi, L.

A2 - Bouwknegt, H.

A2 - Nuijten, K.

PB - NHTV

CY - Breda

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Nuijten CM, De Regt A, Calvi L. Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. In Calvi L, Bouwknegt H, Nuijten K, editors, Proceedings of the Fun and Games 2010 Workshops. Breda: NHTV. 2010. p. 9-18