Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo

CM Nuijten, A. De Regt, L Calvi

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original languageEnglish
Title of host publicationProceedings of the Fun and Games 2010 Workshops
EditorsL. Calvi, H. Bouwknegt, K. Nuijten
Place of PublicationBreda
PublisherNHTV
Pages9-18
ISBN (Print)9781616278175
Publication statusPublished - 2010
EventFun and Games 2010 - Breda
Duration: 15 Sep 2010 → 17 Sep 2010

Conference

ConferenceFun and Games 2010
CityBreda
Period15/09/10 → 17/09/10

Access to Document

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    • Projects

    BIOMETRIC DESIGN FOR CASUAL GAMES

    Calvi, L., van Gisbergen, M., Janssen, D., Gualeni, S., Khan, J. & Davies, O.

    RAAK SIA

    1/01/10 → 31/12/13

    Project: Other

    • Cite this

    Nuijten, CM., De Regt, A., & Calvi, L. (2010). Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. In L. Calvi, H. Bouwknegt, & K. Nuijten (Eds.), Proceedings of the Fun and Games 2010 Workshops (pp. 9-18). NHTV. http://www.nhtv.nl/fileadmin/user_upload/Documenten/PDF/Onderzoek_en_advies/ExpertiseSerie10.pdf