| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Fun and Games 2010 Workshops |
| Editors | L. Calvi, H. Bouwknegt, K. Nuijten |
| Place of Publication | Breda |
| Publisher | NHTV |
| Pages | 9-18 |
| ISBN (Print) | 9781616278175 |
| Publication status | Published - 2010 |
| Event | Fun and Games 2010 - Breda Duration: 15 Sep 2010 → 17 Sep 2010 |
Conference
| Conference | Fun and Games 2010 |
|---|---|
| City | Breda |
| Period | 15/09/10 → 17/09/10 |
Cite this
Nuijten, CM., De Regt, A., & Calvi, L. (2010). Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. In L. Calvi, H. Bouwknegt, & K. Nuijten (Eds.), Proceedings of the Fun and Games 2010 Workshops (pp. 9-18). Breda: NHTV.
@inproceedings{58a4e76019b242e2aa560ec08cf65346,
title = "Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo",
author = "CM Nuijten and {De Regt}, A. and L Calvi",
year = "2010",
language = "English",
isbn = "9781616278175",
publisher = "NHTV",
pages = "9--18",
editor = "L. Calvi and H. Bouwknegt and K. Nuijten",
booktitle = "Proceedings of the Fun and Games 2010 Workshops",
}
Nuijten, CM, De Regt, A & Calvi, L 2010, Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. in L Calvi, H Bouwknegt & K Nuijten (eds), Proceedings of the Fun and Games 2010 Workshops. NHTV, Breda, pp. 9-18, Fun and Games 2010, Breda, 15/09/10.
Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. / Nuijten, CM; De Regt, A.; Calvi, L.
Proceedings of the Fun and Games 2010 Workshops. ed. / L. Calvi; H. Bouwknegt; K. Nuijten. Breda : NHTV, 2010. p. 9-18.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
TY - GEN
T1 - Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo
AU - Nuijten, CM
AU - De Regt, A.
AU - Calvi, L
PY - 2010
Y1 - 2010
M3 - Conference contribution
SN - 9781616278175
SP - 9
EP - 18
BT - Proceedings of the Fun and Games 2010 Workshops
A2 - Calvi, L.
A2 - Bouwknegt, H.
A2 - Nuijten, K.
PB - NHTV
CY - Breda
ER -
Nuijten CM, De Regt A, Calvi L. Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logo. In Calvi L, Bouwknegt H, Nuijten K, editors, Proceedings of the Fun and Games 2010 Workshops. Breda: NHTV. 2010. p. 9-18