Soft & hard brands

RJ Van Ginneken

Academy for Hotel & Facility

Research output: Contribution to journal › Article › Professional

Original language	Dutch
Journal	Blogpost on: Misset Horeca
Publication status	Published - 31 Oct 2016

Access to Document

http://www.missethoreca.nl/hotel/blog/2016/10/soft-hard-brands-101250239

Cite this

Van Ginneken, RJ. (2016). Soft & hard brands. Blogpost on: Misset Horeca. http://www.missethoreca.nl/hotel/blog/2016/10/soft-hard-brands-101250239