Social media usage intensity and corporate reputation

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
Event13th International Conference on Research in Advertising (ICORIA) 2014, 28-06-2014; 2014 - Amstedam, The Netherlands
Duration: 26 Jun 201428 Jun 2014

Conference

Conference13th International Conference on Research in Advertising (ICORIA) 2014, 28-06-2014; 2014
CityAmstedam, The Netherlands
Period26/06/1428/06/14

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    Dijkmans, CHS. (2014). Social media usage intensity and corporate reputation. Paper presented at 13th International Conference on Research in Advertising (ICORIA) 2014, 28-06-2014; 2014, Amstedam, The Netherlands, .