Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

  • XD Lub
  • , MEJ Hover
  • , VHB Tuominen
  • , V Neveu
  • , G Marée
  • , JFA Ouwens
  • , PP Sievers
  • , MP Ascencao
  • , T Moilanen

Research output: Contribution to conference › Abstract

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Arts and Humanities