Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

XD Lub, MEJ Hover, VHB Tuominen, V Neveu, G Marée, JFA Ouwens, PP Sievers, MP Ascencao, T Moilanen

Research output: Contribution to conferencePaper

Fingerprint

Dive into the research topics of 'Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor'. Together they form a unique fingerprint.

Arts & Humanities