|Publication status||Published - 10 Dec 2017|
|Event||4th World Research Summit for Tourism and Hospitality - UFC Rosen College of Hospitality Management, Orlando, United States|
Duration: 8 Dec 2017 → 11 Dec 2017
|Conference||4th World Research Summit for Tourism and Hospitality|
|Period||8/12/17 → 11/12/17|
Lub, XD., Hover, MEJ., Tuominen, VHB., Neveu, V., Marée, G., Ouwens, JFA., Sievers, PP., Ascencao, MP., & Moilanen, T. (2017). Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor. Paper presented at 4th World Research Summit for Tourism and Hospitality, Orlando, United States.