Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

XD Lub, MEJ Hover, VHB Tuominen, V Neveu, G Marée, JFA Ouwens, PP Sievers, MP Ascencao, T Moilanen

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 10 Dec 2017
Event4th World Research Summit for Tourism and Hospitality - UFC Rosen College of Hospitality Management, Orlando, United States
Duration: 8 Dec 201711 Dec 2017

Conference

Conference4th World Research Summit for Tourism and Hospitality
CountryUnited States
CityOrlando
Period8/12/1711/12/17

Cite this

Lub, XD., Hover, MEJ., Tuominen, VHB., Neveu, V., Marée, G., Ouwens, JFA., ... Moilanen, T. (2017). Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor. Paper presented at 4th World Research Summit for Tourism and Hospitality, Orlando, United States.
Lub, XD ; Hover, MEJ ; Tuominen, VHB ; Neveu, V ; Marée, G ; Ouwens, JFA ; Sievers, PP ; Ascencao, MP ; Moilanen, T. / Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor. Paper presented at 4th World Research Summit for Tourism and Hospitality, Orlando, United States.
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title = "Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor",
author = "XD Lub and MEJ Hover and VHB Tuominen and V Neveu and G Mar{\'e}e and JFA Ouwens and PP Sievers and MP Ascencao and T Moilanen",
year = "2017",
month = "12",
day = "10",
language = "English",
note = "4th World Research Summit for Tourism and Hospitality ; Conference date: 08-12-2017 Through 11-12-2017",

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Lub, XD, Hover, MEJ, Tuominen, VHB, Neveu, V, Marée, G, Ouwens, JFA, Sievers, PP, Ascencao, MP & Moilanen, T 2017, 'Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor' Paper presented at 4th World Research Summit for Tourism and Hospitality, Orlando, United States, 8/12/17 - 11/12/17, .

Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor. / Lub, XD; Hover, MEJ; Tuominen, VHB; Neveu, V; Marée, G; Ouwens, JFA; Sievers, PP; Ascencao, MP; Moilanen, T.

2017. Paper presented at 4th World Research Summit for Tourism and Hospitality, Orlando, United States.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

AU - Lub, XD

AU - Hover, MEJ

AU - Tuominen, VHB

AU - Neveu, V

AU - Marée, G

AU - Ouwens, JFA

AU - Sievers, PP

AU - Ascencao, MP

AU - Moilanen, T

PY - 2017/12/10

Y1 - 2017/12/10

M3 - Paper

ER -

Lub XD, Hover MEJ, Tuominen VHB, Neveu V, Marée G, Ouwens JFA et al. Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor. 2017. Paper presented at 4th World Research Summit for Tourism and Hospitality, Orlando, United States.