Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

XD Lub, MEJ Hover, VHB Tuominen, V Neveu, G Marée, JFA Ouwens, PP Sievers, MP Ascencao, T Moilanen

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 10 Dec 2017
Event	4th World Research Summit for Tourism and Hospitality - UFC Rosen College of Hospitality Management, Orlando, United States Duration: 8 Dec 2017 → 11 Dec 2017

Conference	4th World Research Summit for Tourism and Hospitality
Country/Territory	United States
City	Orlando
Period	8/12/17 → 11/12/17

Cite this

@conference{7ed98c85c4614b21ae0bf07926a10963,

title = "Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor",

author = "XD Lub and MEJ Hover and VHB Tuominen and V Neveu and G Mar{\'e}e and JFA Ouwens and PP Sievers and MP Ascencao and T Moilanen",

year = "2017",

month = dec,

day = "10",

language = "English",

note = "4th World Research Summit for Tourism and Hospitality ; Conference date: 08-12-2017 Through 11-12-2017",

}

TY - CONF

T1 - Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

AU - Lub, XD

AU - Hover, MEJ

AU - Tuominen, VHB

AU - Neveu, V

AU - Marée, G

AU - Ouwens, JFA

AU - Sievers, PP

AU - Ascencao, MP

AU - Moilanen, T

PY - 2017/12/10

Y1 - 2017/12/10

M3 - Abstract

T2 - 4th World Research Summit for Tourism and Hospitality

Y2 - 8 December 2017 through 11 December 2017

ER -