Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor

XD Lub, MEJ Hover, VHB Tuominen, V Neveu, G Marée, JFA Ouwens, PP Sievers, MP Ascencao, T Moilanen

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 10 Dec 2017
Event4th World Research Summit for Tourism and Hospitality - UFC Rosen College of Hospitality Management, Orlando, United States
Duration: 8 Dec 201711 Dec 2017

Conference

Conference4th World Research Summit for Tourism and Hospitality
CountryUnited States
CityOrlando
Period8/12/1711/12/17

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    Lub, XD., Hover, MEJ., Tuominen, VHB., Neveu, V., Marée, G., Ouwens, JFA., Sievers, PP., Ascencao, MP., & Moilanen, T. (2017). Santa gets a new Office: a case-study in using storytelling and service design to redesign a brand anchor. Abstract from 4th World Research Summit for Tourism and Hospitality, Orlando, United States.