Role of corporate leadership and innovation claims on consumer perception of premium products

A. Gofman, M Bevolo, H. Moskowitz

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)665-681
Number of pages16
JournalInternational Journal of Innovation Management
Volume13
Issue number4
Publication statusPublished - 2009

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