Role of corporate leadership and innovation claims on consumer perception of premium products

A. Gofman, M Bevolo, H. Moskowitz

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	665-681
Number of pages	16
Journal	International Journal of Innovation Management
Volume	13
Issue number	4
Publication status	Published - 2009

Cite this

@article{37d91dd14f91410bafa14b82be468a00,

title = "Role of corporate leadership and innovation claims on consumer perception of premium products",

author = "A. Gofman and M Bevolo and H. Moskowitz",

year = "2009",

language = "English",

volume = "13",

pages = "665--681",

journal = "International Journal of Innovation Management",

issn = "1363-9196",

publisher = "World Scientific Publishing Co. Pte Ltd",

number = "4",

}