Role of corporate leadership and innovation claims on consumer perception of premium products

A. Gofman, M Bevolo, H. Moskowitz

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)665-681
Number of pages16
JournalInternational Journal of Innovation Management
Volume13
Issue number4
Publication statusPublished - 2009

Cite this

@article{37d91dd14f91410bafa14b82be468a00,
title = "Role of corporate leadership and innovation claims on consumer perception of premium products",
author = "A. Gofman and M Bevolo and H. Moskowitz",
year = "2009",
language = "English",
volume = "13",
pages = "665--681",
journal = "International Journal of Innovation Management",
issn = "1363-9196",
publisher = "World Scientific Publishing",
number = "4",

}

Role of corporate leadership and innovation claims on consumer perception of premium products. / Gofman, A.; Bevolo, M; Moskowitz, H.

In: International Journal of Innovation Management, Vol. 13, No. 4, 2009, p. 665-681.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Role of corporate leadership and innovation claims on consumer perception of premium products

AU - Gofman, A.

AU - Bevolo, M

AU - Moskowitz, H.

PY - 2009

Y1 - 2009

M3 - Article

VL - 13

SP - 665

EP - 681

JO - International Journal of Innovation Management

JF - International Journal of Innovation Management

SN - 1363-9196

IS - 4

ER -