Retaining affective commitment through webcare: the role of a conversational human voice

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 10 Jun 2016
Event66th Annual Conference of International Communication Association (ICA) - Fukuoka, Japan
Duration: 9 Jun 201613 Jun 2016

Conference

Conference66th Annual Conference of International Communication Association (ICA)
CountryJapan
CityFukuoka
Period9/06/1613/06/16

Keywords

  • social media
  • online marketing
  • e-tourism
  • conversational human voice
  • affective commitment
  • travel technology

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