Retaining affective commitment through webcare: the role of a conversational human voice

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 10 Jun 2016
Event66th Annual Conference of International Communication Association (ICA) - Fukuoka, Japan
Duration: 9 Jun 201613 Jun 2016

Conference

Conference66th Annual Conference of International Communication Association (ICA)
CountryJapan
CityFukuoka
Period9/06/1613/06/16

Keywords

  • social media
  • online marketing
  • e-tourism
  • conversational human voice
  • affective commitment
  • travel technology

Cite this

Dijkmans, CHS. (2016). Retaining affective commitment through webcare: the role of a conversational human voice. Paper presented at 66th Annual Conference of International Communication Association (ICA), Fukuoka, Japan.
Dijkmans, CHS. / Retaining affective commitment through webcare: the role of a conversational human voice. Paper presented at 66th Annual Conference of International Communication Association (ICA), Fukuoka, Japan.
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title = "Retaining affective commitment through webcare: the role of a conversational human voice",
keywords = "social media, online marketing, e-tourism, conversational human voice, affective commitment, travel technology",
author = "CHS Dijkmans",
year = "2016",
month = "6",
day = "10",
language = "English",
note = "66th Annual Conference of International Communication Association (ICA) ; Conference date: 09-06-2016 Through 13-06-2016",

}

Dijkmans, CHS 2016, 'Retaining affective commitment through webcare: the role of a conversational human voice', Paper presented at 66th Annual Conference of International Communication Association (ICA), Fukuoka, Japan, 9/06/16 - 13/06/16.

Retaining affective commitment through webcare: the role of a conversational human voice. / Dijkmans, CHS.

2016. Paper presented at 66th Annual Conference of International Communication Association (ICA), Fukuoka, Japan.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Retaining affective commitment through webcare: the role of a conversational human voice

AU - Dijkmans, CHS

PY - 2016/6/10

Y1 - 2016/6/10

KW - social media

KW - online marketing

KW - e-tourism

KW - conversational human voice

KW - affective commitment

KW - travel technology

M3 - Paper

ER -

Dijkmans CHS. Retaining affective commitment through webcare: the role of a conversational human voice. 2016. Paper presented at 66th Annual Conference of International Communication Association (ICA), Fukuoka, Japan.