Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy

KJ Dinnie

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationOn Korea, Volume 3
Place of PublicationSeoul, South Korea
PublisherKorea Economic Institute
Pages95-104
Number of pages173
Publication statusPublished - 2010

Publication series

Name
Number3

Cite this

Dinnie, KJ. (2010). Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy. In On Korea, Volume 3 (pp. 95-104). Korea Economic Institute.