| Original language | English |
|---|---|
| Title of host publication | On Korea, Volume 3 |
| Place of Publication | Seoul, South Korea |
| Publisher | Korea Economic Institute |
| Pages | 95-104 |
| Number of pages | 173 |
| Publication status | Published - 2010 |
Publication series
| Name | |
|---|---|
| Number | 3 |
Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy
KJ Dinnie
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review