Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy

KJ Dinnie

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationOn Korea, Volume 3
Place of PublicationSeoul, South Korea
PublisherKorea Economic Institute
Pages95-104
Number of pages173
Publication statusPublished - 2010

Publication series

Name
Number3

Cite this

Dinnie, KJ. (2010). Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy. In On Korea, Volume 3 (pp. 95-104). Seoul, South Korea: Korea Economic Institute.
Dinnie, KJ. / Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy. On Korea, Volume 3. Seoul, South Korea : Korea Economic Institute, 2010. pp. 95-104
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Dinnie, KJ 2010, Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy. in On Korea, Volume 3. Korea Economic Institute, Seoul, South Korea, pp. 95-104.

Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy. / Dinnie, KJ.

On Korea, Volume 3. Seoul, South Korea : Korea Economic Institute, 2010. p. 95-104.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy

AU - Dinnie, KJ

PY - 2010

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BT - On Korea, Volume 3

PB - Korea Economic Institute

CY - Seoul, South Korea

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Dinnie KJ. Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy. In On Korea, Volume 3. Seoul, South Korea: Korea Economic Institute. 2010. p. 95-104