Repositioning the Korea Brand to a global audience: challenges, pitfalls and current strategy

KJ Dinnie

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationOn Korea, Volume 3
Place of PublicationSeoul, South Korea
PublisherKorea Economic Institute
Pages95-104
Number of pages173
Publication statusPublished - 2010

Publication series

Name
Number3

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