Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty

CM Nuijten, C. Pellengahr, PK De Byl

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 2010
Event	ATINER communication and mass media conference 2010; 2010 - Athens Duration: 17 May 2010 → 17 May 2010

Conference	ATINER communication and mass media conference 2010; 2010
City	Athens
Period	17/05/10 → 17/05/10

Cite this

@conference{20d5013199fc496690b902b4af2b389d,

title = "Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty",

author = "CM Nuijten and C. Pellengahr and {De Byl}, PK",

year = "2010",

language = "English",

note = "ATINER communication and mass media conference 2010; 2010 ; Conference date: 17-05-2010 Through 17-05-2010",

}