Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty

CM Nuijten, C. Pellengahr, PK De Byl

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
EventATINER communication and mass media conference 2010; 2010 - Athens
Duration: 17 May 201017 May 2010

Conference

ConferenceATINER communication and mass media conference 2010; 2010
CityAthens
Period17/05/1017/05/10

Cite this

Nuijten, CM., Pellengahr, C., & De Byl, PK. (2010). Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty. Paper presented at ATINER communication and mass media conference 2010; 2010, Athens, .