Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty

CM Nuijten, C. Pellengahr, PK De Byl

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2010
EventATINER communication and mass media conference 2010; 2010 - Athens
Duration: 17 May 201017 May 2010

Conference

ConferenceATINER communication and mass media conference 2010; 2010
CityAthens
Period17/05/1017/05/10

Cite this

Nuijten, CM., Pellengahr, C., & De Byl, PK. (2010). Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty. Paper presented at ATINER communication and mass media conference 2010; 2010, Athens, .
Nuijten, CM ; Pellengahr, C. ; De Byl, PK. / Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty. Paper presented at ATINER communication and mass media conference 2010; 2010, Athens, .
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year = "2010",
language = "English",
note = "ATINER communication and mass media conference 2010; 2010 ; Conference date: 17-05-2010 Through 17-05-2010",

}

Nuijten, CM, Pellengahr, C & De Byl, PK 2010, 'Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty' Paper presented at ATINER communication and mass media conference 2010; 2010, Athens, 17/05/10 - 17/05/10, .

Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty. / Nuijten, CM; Pellengahr, C.; De Byl, PK.

2010. Paper presented at ATINER communication and mass media conference 2010; 2010, Athens, .

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty

AU - Nuijten, CM

AU - Pellengahr, C.

AU - De Byl, PK

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Nuijten CM, Pellengahr C, De Byl PK. Recall and recognition of in-game advertising : effects of environment, ad presentations, and difficulty. 2010. Paper presented at ATINER communication and mass media conference 2010; 2010, Athens, .